Seems like in the last 5 years or so, something crazy has happened to the wedding industry—it’s exploded…wedding photography especially. Yes, digital cameras, and computers and such have made photography much more accessible, but I think what’s really happened is different all together. I think what’s really happened is that both wedding photographers and couples are awakening, maybe only intuitively, to how important the work actually is. We may not be able to verbalize why or put out fingers on the nature of weight we feel, but on some level every photographer that passionately loves photographing weddings knows it’s deeply important.
I’ve been thinking about this great-weight-I-can’t-describe for years… literally, years. Since I photographed my first wedding in 2008. Almost four years later, I may have Googled enough to figure it out. We wedding professionals, and especially, we wedding photographers provide a service beyond flowers, cakes, and pretty pictures—we provide marriage insurance. Say what? Yes, you read that right… I’ll explain.
Photography’s role in our lives in general is of great-importance-we-can’t-describe. We save photos on our phones, stash them in shoeboxes under our beds, post them on Facebook and hang them on our walls. In the event of a fire, the first thing people go to save, after other people and pets, is their photographs? Why on earth would you run into a burning house to save photographs unless they meant THE WORLD to you?
Because photographs give us a means with which to share our lives with the world. They show us the beauty in our lives we might otherwise miss. They link us the people we love most. They stop time. But more than all of that, photographs pull us in—back to the world they portray and the associated emotions that lived there. 10 years after your wedding, you can look at a great photograph of the cake and taste its sweetness again. So, for your marriage, imagine a gorgeous photo from your wedding day of you two happy and in love hanging above the mantel. What would be the impact of that photo hanging there day after day, taking you back to that moment, day after day on your relationship?
Photographs are frequently used by family counselors and therapists to help bring a family back together. They know that looking at photos of happier times rekindles the feelings of love and reminds the family members what’s really at stake. It’s the same for you and your husband-to-be. A professor of psychology named Florence Kaslow has found that couples often have a resurgence in desire for each other after reviewing their wedding album. Crazy, right?! Just like car insurance saves the day after an accident, great wedding photography can save the day after an argument, hardship or what-have-you. Wedding photography is marriage insurance.
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